#10. Concept Map

Create a  Corporate Video

Standard
This is a final project that involves all aspects of the standard (and a little extra).

I.       Connecting

Establishing a communication with the employer to have a better understanding of the business and the video.

A.    Understand the Business

1.    Gather Information

a.    Description of business

b.    Objective of video

c.    Details needing to apply in the video

B.    Talk to the Employer

1.    Strike a conversation

II.     Pre-Production

Planning and preparing the video shoot with the needed materials and people that can make the video effective and successful.

A.    Paperwork

Papers that involve legal rights, permissions, and financial accounts of the materials and people involved with the production of the video.

1.    Making sure to have proper copyrights.

2.    Budgeting for consumables and rates.

a.    Rate card calculator for most projects

3.    Making release forms for talent and locations

B.    Scheduling

Basic time-management tool, consists of a list of times at which possible tasks, events, or actions are intended to take place.

1.    Working out available times with the business and workers.

a.    Plan the date

C.    Hiring

Process of attracting, selecting and appointing suitable candidates.

1.    Production workers: cameramen, gaffers, grips, etc.

2.    Post-Production workers: editors

III.    Production

In the field recording and capturing of people and actions to be used in the final video product.

A.    Recording

Process of capturing data or translating information to a recording format stored on some storage medium.

1.    Visual aspects with video cameras

a.    Canon C300

2.    Audio aspects with microphones

a.    Rode Shotgun microphone

B.    On Set

aka: in the field or on the video shooting area

1.    Lights to illuminate the set

a.    ARRI light

2.    Rigs to hold cameras, lights, and microphones

a.    LITE jib

b.    C-stand

C.    Workload

Mental processes when performing tasks.

1.    Times to work and times to take breaks

2.    Supply food and need materials to workers

IV.    Post-Production

Assembling all the captured materials into a single video.

A.    Organize

 Process of structuring, integrating, co-ordinating task goals, and activities to resources in order to attain objectives

1.    Separate all captured footage, audio, and graphics

a.    Tips on helping the video editor stay organized

2.    Label all footage by universal code and arrange in order

B.    Editing

Process of selecting and preparing written, visual, audible and film media used to convey information

1.    Baseline Edit

a.    Assembles the narrative story together.

2.    Sound Mixing

a.    Mixes the footage's audio with sound effects and music.

3.    Motion Graphics

a.    Applies graphics, text, and special effects into the video.

4.    Colorgrading

a.    Corrects white balance issues and stylizes the video towards a tone or mood.

V.     Finalizing

Giving the final product, bill, and extra materials to the employer.

A.    Distribution

Process of making a product or service available for use or consumption by a consumer or business user.

1.    Exporting video to specific format 

2.    Method of contact

a.    Online video service

(1)    Youtube or embedded website video

(2)    Netflix / Hulu / Amazon Prime

(3)    Social Media

b.    Live showing

(1)    TV

3.    Archive the video

B.    Billing

The process of sending an invoice for goods or services.

1.    Paperwork

a.    Release forms and copyright papers in order and easily accessible

2.    Payment

a.    Invoice of total expenses to employer

(1)    Bill

(2)    Money

b.    Pay workers with profits